Ardell
Ardell Beauty, a leader in false lashes, expands its DUO adhesive line with a new launch, DUO Underlash Glue & Remover, a first-to-market formula built specifically for underlash cluster application. The innovation arrives at a pivotal moment for the category - ease of application is a key driver of new lash purchases, and lash clusters are projected to continue growing.
Unlike traditional adhesives that require a separate sealing step, DUO Underlash Glue features a proprietary One-Step Bond Technology that dries non-sticky, eliminating the need for a seal. The result is faster application and a dramatically lower barrier to entry for new and occasional lash users.
Ardell's Brand Director, Jennifer Johnson, dives into key features and the differentiating factors that set the new DUO Underlash Glue & Remover apart.
Key features of the new DUO Underlash Glue & Remover
- One Step Bond Technology - dries non-sticky so no seal is required!
- Easy Application- fewer steps than traditional underlash bonds
- Precision Flat Tip Applicator- coupled with a thinner formula, providing a lighter glue application for a cleaner look, which works great for lighter makeup or no-makeup looks, and works great with lashes from natural, wispy to volume styles
- A little glue goes a long way- provides a secure hold for up to 3 days of wear with underlash clusters
- The included Remover gently loosens and removes underlash clusters quickly and easily
How this formula and product differ from other lash glues from the brand
- Traditional bonds are thicker and have a heavier product laydown. They are also typically black.
- Our NEW Duo Glue & Remover with 1 Step Bond Technology provides a lighter and cleaner-looking lash application due to the special formula that dries clear and is thinner, coupled with our special precision flat tip applicator. The component also features a special wiper that is tailor-fit to help ensure there isn't excess product on the applicator
- Traditional bond formulas are also sticky, even after drying. Traditional bonds therefore require a seal coating as a second step to help remove the stickiness so top and bottom lashes don't stick together during wear. Our new formula with 1 Step Bond Technology dries non-sticky, so you can completely eliminate the second step! No seal is needed!
The Ardell DUO Underlash Glue & Remover is available for at major beauty retailers, including Ulta, CVS, Walgreens, Amazon, and Ardellshop.com.
