Kao USA Acquires Direct Sales Division of Essential Salon Products

Kao USA Inc., a subsidiary of beauty care brands manufacturer Kao Corporation, announced it acquired the direct sales division of Essential Salon Products, Inc. (ESP), which sells salon exclusive Goldwell and KMS California products in the New England area.

Sally Beauty also recently bought EPS assets.

“Kao is delighted to expand our direct presence in this area. We look forward to continuing to build the premium Goldwell and KMS California businesses through excellent support of our local salon customers and by creating opportunities for future growth in the region,” commented Trevor Attenborough, Kao US Salon, president and general manager.

This acquisition will allow Kao to further build its presence in the New England region by leveraging existing business unit infrastructure and strengthening the base for further growth. Collaboration across the business and improved efficiencies in distribution networks will also allow Kao to better serve existing and future customers.

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