TSG Consumer is doubling down on the booming body care category, signing a definitive agreement to acquire a majority stake in Saltair, the fast-growing brand founded by entrepreneur and model Iskra Lawrence. The investment is intended to accelerate Saltair's expansion across retail, e-commerce and product innovation while preserving the inclusive, community-first identity that has fueled its rapid rise since its 2022 launch.
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Financial terms of the transaction were not disclosed. The deal is subject to customary closing conditions and regulatory approvals.
Built around the philosophy that "every body is welcome here," Saltair has carved out a distinctive position by combining treatment-focused skin care actives with premium fragrance experiences at accessible price points. The brand's products are designed for consumers of every skin tone, gender, age and body type and are sold through both retail and direct-to-consumer channels.
Following the transaction, Lawrence will transition into the role of chief community advocate, where she will continue to champion the brand's consumer community.
"We created Saltair to make body care feel more elevated, more joyful, and more personal," said Lawrence. "That vision has resonated deeply with our community, and we're so grateful to The Center and Prelude Growth Partners for believing in the brand early and supporting us along the way. I'm excited to see the brand's impressive growth continue under Saltair's leadership team, in partnership with TSG."
CEO Rachel Shelowitz said the partnership positions the company for its next phase of growth.
"From day one, this team has built Saltair into one of the most desired names in body care—through product quality, real community loyalty, and a brand people genuinely want to be part of," she said. "I couldn't be prouder of what we've accomplished. Partnering with TSG marks the next chapter: they share our ambition and bring the experience to propel this business to new heights. I'm energized by what lies ahead."
For TSG, the acquisition reflects continued confidence in body care as one of beauty's fastest-growing segments.
"Body care is one of the most exciting categories in beauty right now, and Saltair stands out for elevating the everyday routine with effective formulations that have driven real consumer demand and loyalty," said Colin Welch, managing director and head of New York at TSG. "We're excited to bring our resources and longstanding experience scaling beauty brands to support Saltair's growth in a way that maintains the quality and ethos consumers have come to expect."
Saltair's existing investors also praised the transaction.
"Saltair has grown from a bold idea into one of the most exciting names in body care, and that's a direct result of Iskra and the team's vision and execution," said Ben Bennett, founder and CEO of The Center. "We're glad to see the brand move into this next chapter with a partner who can match that ambition."
Neda Daneshzadeh, co-founder and managing partner at Prelude Growth Partners, added, "It has been a true privilege to partner with Saltair's exceptional management team, and to have participated in the tremendous growth and success of this now iconic brand. We look forward to watching the brand continue to scale under TSG's ownership."
