Old Spice and Secret Launch Sustainable Packaging

Feb 8th, 2021

Hannah Fink

Secret and Old Spice's refillable antiperspirants and paperboard deodorants.

Secret and Old Spice's refillable antiperspirants and paperboard deodorants.

Secret and Old Spice have launched two sustainable packaging options: refillable antiperspirants and paperboard deodorants.

Related: Old Spice Announces Product and Campaign Launch

The refillable antiperspirants feature 100% FSC-certified paperboard packaging and is 100% free of single-use plastic.

The antiperspirants includes three 48 hour sweat protection fragrances: Old Spice Swagger, Secret Lavender and Secret Rose.

The brands also launched paperboard deodorants with a push-pop design made with FSC-certified paperboard that is 90% post-consumer recycled paper.

The paperboard deodorant is a patented aluminum-free formula, available in the following fragrances:

Aluminum Free Clean Waters (Old Spice)
Aluminum Free Clear Harbor (Old Spice)
Aluminum Free Mountain Peak (Old Spice)
Aluminum Free Rose & Geranium (Secret)
Aluminum Free Lavender & Lemon (Secret)
Aluminum Free Orange & Cedar (Secret)

Federal Packaging Gci April

Federal Package's Eco Smart Containers

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories

Baralan at Luxe Pack NY 2024 in a continuous dialogue among the company historical soul, industry trends and product innovations. New ideas for primary packaging: innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

Fusion Pkg Gci April

FusionPKG's Dream Glass Atmospheric

'As recycling requirements can be confusing, our focus is very much on educating beauty consumers on how easy it is to give their empties a second life with Sephora following three easy steps: clean it out, drop it off at a Sephora store, and then you’re done!' says Desta Raines, Sephora's sustainability lead.

How Sephora is Tackling Beauty's Packaging Challenges: Interview

To tackle the challenge, Sephora is leveraging take-back programs, refillables and launching a new Planet Aware label.

Baralan Branded Content Lead 800px X 450px

Baralan featuring the latest innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories

Baralan at Luxe Pack NY 2024 in a continuous dialogue among the company historical soul, industry trends and product innovations. New ideas for primary packaging: innovative 3D techniques, iconic shapes, sophisticated finishes and versatile accessories.

Chr Retinal Duo Stacked

Murad Launches Serum Refills to Reduce Packaging by 85%

The brand is committed to expanding its refillable options in 2024 and beyond, including plans to make all serums refillable in the near future.

The company's components feature USDA-certified plant-based material and upcycled bamboo, per Clement Packaging.

Clement Packaging Unveils Compostable Plant-based Solutions for Beauty and Personal Care

The packaging is manufactured at the company's 73,000-sq-ft factory in Southern China, which reportedly has an annual capacity of more than 50 million units.

The Dream Glass Atmospheric from FusionPKG, an Aptar Beauty company, features a capsule-/pill-shaped curvature ideal for prestige beauty applications, per the company.

Packaging Trend Tracker: Enhanced Experiences & Sustainability

From recyclable airless to monomaterial designs to ergonomic refillable concepts, new launches are delivering improved packaging experiences.

According to Valuates Reports, the global freeze-dried skin care market is projected to reach $540 million by 2029.

Unica Packaging Launches Powder-Mix Vial & Dropper for Freeze-Dried Skin Care

The Powder-Mix Vial & Dropper is an all-in-one packaging with separate powder and liquid chambers.

Arcade Beauty Unveils Sustainable Sampling, Refillables & Designs with Fewer Associated Emissions

Arcade Beauty recently unveiled sustainable packaging initiatives spanning what CEO Carl Allain calls "smart sampling and responsible full-size products.” These innovations mark milestones in its drive toward greater sustainability.

'We are thrilled to introduce our fully paper airless dispenser Rebo Paper to the market,' said Guangyu He, CEO at Tianshi. 'At Tianshi, we believe that innovation and sustainability go hand in hand. With this dispenser, we aim to provide brands with a solution that not only meets their packaging needs but also contributes to a greener future.'

Tianshi's Refillable Rebo Paper Airless Boosts Sustainability & Product Protection

The manufacturer offers deco options such as hot foil stamping, high-definition printing, embossing and more, allowing for both bold designs and intricate detailing, per the company.