SVR Chooses Micro Airless for Latest Dermocosmetic Product Launches

French dermocosmetics brand Laboratoire SVR chose all-plastic airless packaging for its latest sun care, eye care and skin care treatments, in three different sizes. Designed, manufactured and customized by Aptar Beauty, the micro airless is suitable for sensitive dermatological beauty formulations.

A Versatile Solution Adapted to the Dermocosmetics Market

New micro airless family from Aptar Beauty.Aptar BeautyBacked by a board of scientific experts, SVR is an expert in the field of dermocosmetics. Three of the laboratory’s new products – [C-EYE] Biotic brightening under eye cream, Senfine Extrême cream for sensitive skin and Sun Secure Fluide Photo-Age SPF50+, now all benefit from the airless protection of Micro. Available in 15ml, 30ml and 40ml sizes respectively, each member of this “Micro family” has been manufactured and decorated according to the brand’s product categories at Aptar Beauty’s airless expert plant in Villingen, Germany. SVR’s design choices allow decoration and assembly to be carried out internally, at the same plant, thus avoiding additional transportation costs or CO2 emissions. In Micro, SVR has found a solution that protects its new formulas, delivers the right dispensing experience, and respects its sustainable commitment.

“Micro is seducing more and more brands, thanks to its great versatility and formula protection benefits, particularly in the booming derm-cosmetics market. It is the ideal solution for brands who demand sustainable packaging without compromising on product performance.” says Michael Hoer, regional platform manager airless, marketing EMEA, Aptar Beauty.

High-Performing Airless Technology in a Recyclable Packaging

Micro is a robust and high-performing airless packaging solution. It is full plastic, including the pump cartridge, guaranteeing high compatibility and protection of even the most fragile formulas. Like all of Aptar Beauty’s airless solutions, Micro reportedly has an excellent product evacuation rate and leakproof 360° dispensing.

Micro is ideal for dermocosmetics brands like SVR, who are looking to create a cohesive look, while remaining unique. It is available in a broad range of shapes, sizes and material options to mix and match as needed. Micro is certified 97-98% recyclable* by the independent institute for recyclability and product responsibility, cyclos-HTP. It is also available as standard in a variety of recyclable and recycled materials (mono-material fully recyclable PE**, PCR Plus***, Recycled PET****, ISCC certified mixed recycled materials) and offers a wide range of sustainable features, including compliance with ECOCERT and COSMOS standards for organic and natural cosmetics.