L’Oréal Groupe and Nvidia, far and away the world's leading manufacturer of graphics processing units (GPUs) and application programming interfaces (APIs), are partnering to develop and deploy AI projects that drive more effective marketing content and consumer product discovery, per the companies.
The companies' collaboration includes CREAITECH, L’Oréal Groupe’s generative AI content platform, which leverages 3D digital rendering of L’Oréal’s products for marketing and advertising campaigns.
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Per the companies, combining 3D product rendering with generative AI enables creative, scalable campaigns that boost consumer engagement across social media, e-commerce and influencer marketing.
The companies are also working together on an AI-powered multi-brand marketplace startup, Noli (“No one like I”), founded and backed by L’Oréal Groupe. Noli "acts as an AI Beauty Matchmaker" that leverages AI diagnostics and "tools built from over 1 million skin data points and the analysis of 1000s of product formulations" to generate product recommendations.
The Noli platform is able to tap into what the companies are calling an "AI Refinery," built with Nvidia AI Enterprise software and available on Microsoft Azure, which reportedly supports agility in "transforming how consumers discover and shop beauty, at scale."
“Our focus is to drive unparalleled consumer engagement, with both creativity and technology, as transformative technologies such as gen AI and agentic AI redefine our consumer expectations,” said Asmita Dubey, chief digital and marketing officer, L’Oréal Groupe. “We are incredibly excited to collaborate with Nvidia to leverage AI’s potential, in order to augment creativity, and to help turn consumers’ beauty dreams into reality.”
“Generative AI is bringing digital intelligence and agility to enterprises," said Azita Martin, vice president and general manager retail and CPG, Nvidia. "By leveraging Nvidia AI Enterprise, L’Oréal is bringing rapid innovation, scalability, personalized marketing and advertising that improve consumer engagement and conversion. L’Oréal, along with NVIDIA is unlocking the full potential of AI in beauty, and make consumer beauty experiences even more seamless, rewarding and fun.”
