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Packaging 2021: Beauty Breakthroughs

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Supplier and retailer breakthroughs point to broader shifts in packaging for beauty and personal care.

Featured companies…

• Ace of Air
• Asquan
• Baralan
• Climate Neutral Certified
• Clio Cosmetics
• cocokind
• Codex Beauty
• Credo Beauty
• Eastman
• EcoTools
• Geka
• Henkel
• PackTech
• Susteau
• Verity

The pandemic did nothing to slow down innovations in packaging, from offsets to new designs to new information panels and beyond.

For instance, packaging supplier Verity has committed 1% of all sales to nonprofit environmental causes via 1% for the Planet. Elsewhere, Ace of Air, a skin care and supplements brand, launched with a circular and fully zero-waste range built around a “buy the product, borrow the package” model that allows the brand to take responsibility for the full life of its packaging. When customers reorder products, they receive a Boomerang Box with which they can return used empty packaging via any UPS store. While expended packaging reclamation has been seen before, famously via the TerraCycle system, Ace of Air shows how the framing of programs can reset thinking around the relationship consumers have with packaging.

Read on for our roundup of recent brand, supplier and retailer breakthroughs that point to broader shifts in packaging for beauty and personal care.

Sustainable Packaging: a Timeline

In June 2020, Credo Beauty announced its wide-ranging Sustainable Packaging Guidelines, featuring near-term goals, longer-term projects and a focus on simplifying the supply chain for its indie brand partners. In a recent interview, Mia Davis, Credo’s director of mission, described the impending changes, ongoing challenges and the beauty retailer’s unique approach to improving the environmental impacts of packaging.

For the full article, check out Global Cosmetic Industry's April 2021 digital magazine.