Elizabeth Arden has announced that it has named Sui He, supermodel and actress, as the brand's global brand ambassador for its skin care category.
Related: Estée Lauder Signs Ana de Armas as Global Brand Ambassador
As global brand ambassador, He will act as the face of Elizabeth Arden in a series of upcoming campaigns.
He is the first Asian model to open an American designer's show when she opened for Ralph Lauren, and the second model of Chinese descent to appear in a Victoria's Secret Fashion Show.
Recently, He has also made appearances in film and TV shows, including Legend Of The Naga Pearls, Pegasus, Silent Separation and more.
He said, "I am a beauty lover at heart and have always been a fan of the Elizabeth Arden brand. The brand resembles a grace and timeless style that I have always admired along with high-quality and beautiful products that make women feel empowered. I am proud to partner with such a heritage brand and am excited to share their innovations and rich history with women everywhere."
Ava Huang, global general manager, Elizabeth Arden, said, "Sui's effortless sophistication and natural beauty leaves the world enamored. Her confidence and drive coupled with her warmth and intelligence align seamlessly with Elizabeth Arden's brand values, making her the perfect woman to represent the brand, continuing to uphold our founder's legacy of empowering women and providing them with luxurious, high-performing innovation."
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