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Glossier Promotes Ali Weiss to Chief Marketing Officer

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Ali Weiss, chief marketing officer, Glossier. Photo: CEW.

Glossier has promoted Ali Weiss to chief marketing officer, per AdWeek.

Related: Glossier Extends Black-owned Beauty Grant Program

In her new position as CMO, Weiss will focus on reaching new audiences. Her strategy is premised on a storytelling marketing style.

Weiss was previously promoted in 2017 to SVP of marketing from director of marketing.