gci

L'Oreal Boosts Brazil Presence with Niely Cosmeticos

Contact Author
Close
Fill out my online form.

As previously reported, L’Oréal has finalized the acquisition of Niely Cosmeticos in Brazil, including its Cor & Ton hair coloration brand and the Niely Gold shampoo and care brand.

Niely Cosmeticos is the largest independent hair coloration and hair care company in the country, which is a leading market in the categories. Its products are positioned for Brazil's middle class and is distributed via retailers and wholesalers, supermarkets, pharmacies and perfumery chains.