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Articles & News
Products like glosses, blushes and fragrances featuring strawberry, guava and other fruits are driving major sales and reshaping beauty trends.
Charm.IO Unveils TikTok Shop's Fruitiest Beauty Trends
New data outlines key products tied to fruit-inspired trends.
Sep 16th, 2025
Who made the list? A mix of up-and-comers and industry stalwarts.
Top 25 Emerging DTC Beauty Brands Revealed by Charm
The ranking is based on the Charm Growth Score, which evaluates growth through factors like social media engagement and website traffic.
Feb 6th, 2025
Influencer speaking to phone with ring light.
These Are the Top 15 TikTok Shops in Beauty
Revenue trends, top-selling products and more are revealed in Charm.IO's latest report.
Oct 16th, 2024
Multimedia Resources
Charm.IO report for branded content October 2024
Oct 16th, 2024
Featured
Which brands are dominating TikTok Shop? A new report has some answers, plus an analysis of success in digital sales.