Charm.IO has released a new report analyzing the hottest fruit-inspired beauty trends dominating TikTok Shop in 2025. From the viral "strawberry girl summer," popularized by Hailey Bieber’s Rhode beauty brand, to the rising "guava girl" sun-kissed aesthetic, fruit is taking over the beauty world. Products like glosses, blushes, and fragrances featuring strawberry, guava, and other fruits are driving major sales and reshaping beauty trends.
The report dives into U.S. TikTok Shop data collected between January and June 2025, identifying top-selling fruit-related beauty products and the hashtags fueling their success. Charm.IO also highlights key products tied to other fruit-inspired trends, even those without direct TikTok hashtags, offering a comprehensive look at the role of fruit in the beauty market.
Fill out the form to download your free copy of the trend report.
Disclaimer:
The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Global Cosmetic Industry takes steps to ensure that you will not confuse sponsored content with content produced by Global Cosmetic Industry and governed by its editorial policy.
![According to the Personal Care Products Council, 'Between 1990 and 2022, the [U.S.] personal care products industry generated a trade surplus every year, reaching $2.6 billion in 2022...'](https://img.gcimagazine.com/mindful/allured/workspaces/default/uploads/2025/08/adobestock-353393403.MryFiCWzOJ.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
