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💄Beauty and personal care are the top product categories sold on TikTok Shop. But who are the platform's leaders?
📊 Charm.IO's latest report outlines the top 15 beauty brands sold on TikTok Shop, according to shop revenue generated in the first half of 2024.
Why TikTok Beauty Stats Matter
Social commerce is the future of retail. Studies show that social commerce sales in the U.S. are projected to reach $79.64 billion by 2025 (eMarketer), with platforms like TikTok Shop leading the charge.
As consumers increasingly turn to social media for product discovery and purchases, businesses that leverage these platforms are well-positioned to capture a larger share of the market.
TikTok Shop's unique ability to integrate social interaction and ecommerce makes it a critical channel for retailers, investors, brands, and others looking to stay competitive in the evolving digital landscape.
Learning about top-performing categories and sub-categories gives businesses a detailed view of what’s trending on TikTok. This data can be used to understand types of products that resonate with consumers and how to optimize retail merchandizing strategies to align with current consumer preferences.
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The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Global Cosmetic Industry takes steps to ensure that you will not confuse sponsored content with content produced by Global Cosmetic Industry and governed by its editorial policy.
