NYX Cosmetics' 2022 Super Drop Powered by AR Snapchat Lenses

The 2022 Super Drop from NYX Professional Makeup features two custom AR Snapchat lenses, a Facial Lens and a World Lens, offering immersive AR experiences for a gamified look at the brand's collection.
The 2022 Super Drop from NYX Professional Makeup features two custom AR Snapchat lenses, a Facial Lens and a World Lens, offering immersive AR experiences for a gamified look at the brand's collection.

The 2022 Super Drop from NYX Professional Makeup features two custom AR Snapchat lenses, a Facial Lens and a World Lens, offering immersive AR experiences for a gamified look at the brand's collection.

NYX's Plump Finish Setting Spray with Electrolytes.NYX's Plump Finish Setting Spray with Electrolytes.

The campaign is inspired by the newest NYX Professional Makeup launches, including: the Plump Finish Setting Spray with Electrolytes, the Plump Right Back Primer + Serum, the Plump Right Back Silicone Applicator, the This Is Juice Gloss, the Bare With Me Concealer Serum, the Thick It Stick It! Brow Gel, and All-In-One Smokey Eyeliner Stick.

NYX's Thick It Stick It! Brow Gel.NYX's Thick It Stick It! Brow Gel.

The Facial Lens gives users plumped skin, hydrated lips and thick brows, while the World Lens takes users through a gamified experience in which they can control an avatar and move in-game by tilting their phone to collect beauty items, boost their speed and unlock mood-lifting gifts, including discounts, products and more.

NYX's Plump Right Back Primer + Serum.NYX's Plump Right Back Primer + Serum.

Soon, NYX Professional Makeup will transform its Union Square (New York) store into a physical-meets-virtual arcade by displaying Super Drop Snapcodes on the windows to invite customers to unlock the AR experience via Snapchat while browsing in-store.

The brand will also be present on social platforms as well as partnering with retailers to boost shoppers’ days with special offerings and prizes. 



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