Report: Harry's Lab Acquiring Lumē

Lumē is a deodorant brand.
Lumē is a deodorant brand.

Brand incubator Harry's Lab is acquiring deodorant brand Lumē, according to Tech Crunch. The move follows Edgewell Personal Care's canceled 2020 acquisition of Harry's.

Harry's Lab raised a $155 million Series E round earlier this year that gave the company a $1.7 billion valuation.

Harry's Lab will reportedly scale Lumē and accelerate its D2C growth.

The acquisition is expected to close by the end of 2021.

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