Obratori, L'Occitane's seed fund, has invested in Lolo Paris, a custom-made lingerie DNVB.
This investment will allow Lolo Paris increase its notoriety, accelerate its growth and continue to develop its innovative lingerie offer.
Lolo Paris has developed an algorithm that allows consumers to select the ideal size, among 57 bra sizes.
Amaury Godron, managing director, Obratori, said: "Lolo Paris brings together all the fundamental elements to be supported by Obratori: talented leaders, high-quality technological expertise, excellent market potential and a strong international ambition."
Mélissa Perraudeau and Océane Brière, founders of Lolo Paris, said: "Obratori's support gives us confidence that new technologies must be made available for female well-being. The bra has not changed in 100 years, while nine out of 10 women wear one every day. The market is huge, and we are convinced that our solution has very strong potential. We are delighted to be able to count on Obratori to support us in the next stages of our development."