Moon Juice Gains $7M in Funding from True Beauty Ventures

Feb 1st, 2022

Jeb Gleason-Allured, content director, Global Cosmetic Industry

Moon Juice will use its new funding to expand marketing and other activities.

Moon Juice will use its new funding to expand marketing and other activities.

Moon Juice Facebook

Moon Juice has nabbed $7 million in Series C investment from True Beauty Ventures, per a new CEW report (subscription required). The latest funding is intended to expand into new channels, boost brand awareness and expand marketing.

The brand posted sales of nealry $50 million in 2019, with bestsellers including SuperYou, SuperHair, Magnesi-Om and Acid Potion.

In August 2021, Moon Juice expanded into the Canadian market via Sephora.

Free market report: Ingestible Beauty

PinoPlex is said to prevent split ends and improve hair fiber integrity, making it more resistant to daily stress and breakage.

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A new collagen era for hair care with Col-Frag remastered ™

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Col-Frag remastered ™ is a type I collagen fragment produced in Wild plants as biofactories through vertical farming, that provides volume, gloss and facilitates combing

CARA AI from The Good Face Project allows beauty pros to converse with a narrowly trained generative AI interface, thereby accelerating the development process and quickly addressing questions and concerns.

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Vizor is a global leader in zinc oxide powders and dispersions.

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Univar Solutions will exclusively distribute its pigments and colorants used in cosmetics and personal care formulations for Koel Colours.

Univar Solutions to Distribute Pigments & Colorants for Koel Colours

Both companies plan to streamline the technical and personnel support through collaboration, enhancing a strong customer experience blended with coloring solutions to meet U.S. Food and Drug Administration (USFDA) quality standards.

The institute is made up of a global network of life science experts and laboratories that provide customers with support for claim-substantiated cosmetics with biological mechanisms, biomarkers and preclinical or clinical capabilities.

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