Buywith is an e-commerce site that allows users to consult with friends and family within the site as they shop. Retailers and brands can host on-site livestream shopping events and interact with the users who are shopping live.
TechCrunch reports that the company will use the funding to grow its sales, marketing and R&D teams across the globe. In addition, plans are in the works to create a self-serve marketplace where brands can select the host for livestream shopping sessions among a group of vetted content creators and influencers.
Buywith is reportedly already working with Walmart and MAC Cosmetics and launching a new partnership with Charlotte Tilbury.