Report: Buywith Announces $9.5 million Seed Round

May 25th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

MAC Cosmetics launched its Spring 2021 collection 'Black Cherry' with buywith via Livestream shopping sessions.

MAC Cosmetics launched its Spring 2021 collection "Black Cherry" with buywith via Livestream shopping sessions.

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Buywith, whose clients include MAC, has announced it has received a $9.5 million seed round, according to TechCrunch.

Buywith is an e-commerce site that allows users to consult with friends and family within the site as they shop. Retailers and brands can host on-site livestream shopping events and interact with the users who are shopping live.

TechCrunch reports that the company will use the funding to grow its sales, marketing and R&D teams across the globe. In addition, plans are in the works to create a self-serve marketplace where brands can select the host for livestream shopping sessions among a group of vetted content creators and influencers.

Buywith is reportedly already working with Walmart and MAC Cosmetics and launching a new partnership with Charlotte Tilbury.

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