Croda International Plc is ringing in its 100-year anniversary with a refreshing brand evolution. This transformation aims to reflect the company’s history while simultaneously representing its aspirations to adapt in a rapidly changing world, per the brand.
Croda, which was established in 1925, initially specialized in lanolin production, a natural grease derived from sheep’s wool. The centenary celebrations focus on recognizing a century of smart science, while also looking to the future.
The rebrand incorporates a new visual identity designed to represent the company’s unity and connection. The revised brand is grounded in the relationships that have shaped the company, from its founding partners to its transformation into a sustainable and innovative powerhouse.
Steve Foots, group chief executive of Croda, sees the centenary as a chance to pay tribute to their illustrious past and look forward to a future built on strong foundations. He expressed excitement over the unveiling of the refreshed brand, stating it embodies not only Croda’s remarkable legacy but also its promising future and commitment to using smart science to improve lives.
Steve Foots, group chief executive of Croda says, “Croda is a successful, ambitious business. But more than that, it is a true brand, with a rich history, a clear purpose and a strong culture. 2025 is Croda’s centenary year which provides an excellent opportunity to not only celebrate our history but also reflect on the strong foundations it gives us for future success. We are delighted to launch our newly refreshed brand, which not only honors our brilliant legacy, but also embraces our exciting future, reflecting the kind of business we have become, with an incredibly powerful Purpose, Smart science to improve lives.”
