The portable minis deliver shaving cream in a food-grade dissolvable packet that releases pre-measured lather upon contact with water in the palm of the user's hand. The brand is available at Target, which has expanded its male grooming game with brands such as Harry's.
MonoSol developed the water-soluble film encasing the product.
“There has been a great deal of innovation and disruption happening in shaving for razors and blades—but not much for shaving creams and aftershaves,” said Stan Ades, co-founder of Pacific Shaving Company. “We strive to develop innovative and effective shaving care products for men and women, and Single-Use Shaving Cream Minis fit perfectly with that goal.”
“We’re always asking what can’t we put in a packet that dissolves in water,” said P. Scott Bening, MonoSol’s president and CEO. “We have seen success in laundry detergents, automatic dishwasher detergents, food coloring, and pool and spa products in water-soluble film, so why not enhance convenience in personal care products? With Pacific Shaving Company, we’re unleashing a new, innovative way to deliver shaving cream.”
“By taking cues from adjacent market categories with respect to form, function, and packaging, Single-Use Shaving Cream Minis are at once completely new and completely familiar to consumers,” said Ades. “Like laundry and automatic dishwasher single doses, we expect the Minis to change the way people shave, particularly in a world striving for convenience.”