UK 2020 Beauty Sales: a Final Tally from CTPA & Kantar

Jun 28th, 2021

Hannah Fink

In 2020, the color cosmetics market decreased 25%.

In 2020, the color cosmetics market decreased 25%.

The CTPA Annual Report for 2020 has been released, in whick Kantar details the state of the U.K. cosmetic market in 2020.

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Sector Year-over-year Change by Value

Color cosmetics decreased 25%
Fragrance decreased 13%
Skin care decreased 5.9%
Hair care decreased 3.2%
Toiletries increased 8%

Sector Share of Category by Units (December 2020 vs December 2019)

Toiletries: 58.3% vs 53.5%
Hair care: 16.3% vs 17.7%
Skin care: 16.9% vs 18.4%
Color cosmetics: 6% vs 7.7%
Fragrances: 2.5% vs 2.7%

Online vs In-store Shopping

Prestige beauty had more than 55% of its annual sales made online; 20% of total sales were made from a mobile phone.

The research showed that more than 40% of shoppers are happy to continue online shopping.

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Facial skin care mass market sales grew 13% in the period, while prestige facial care grew 10%. Meanwhile, echoing an ongoing trend, clinical brands grew faster than natural brands in the prestige sector, driven by an array of new launches.

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Key growth categories included fragrances (up 27%), color cosmetics and nails (up 19%), deodorant (up 18%), and hand and body lotion (up 16%).

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