Beauty consumers in the U.K. are heading to the land down under in search of new skin care brands and products.
According to a recent Mintel blog post, Australia is on its way to becoming skin care's "rising star" due to the use of indigenous plant-based ingredients. "A-beauty" is reportedly catching up with the crowd-pleasing K-beauty.
Mintel explained that Australian brands are taking advantage of the uninhabited landscape and harvesting the plethora of native plants available for formulating skin care products.
Alex Fisher, senior analyst in Mintel's Beauty Team, wrote, "With natural ingredients their main selling point, Australian brands still need to carve out their niche when it comes to skincare routines. Masking seems a popular route thanks to the popularity of K-Beauty and the benefits of Australian ingredients work well here. Further links with K-Beauty routines could cement Australian brands’ popularity in the West."
For the full blog post, please visit www.mintel.com.