Data from Tajmeeli revealed the top searches in beauty during 2021, with Estee Lauder having the most in-demand products. Lipstick was the top choice for consumers searching for beauty, with all of Estee Lauder’s entries on the list being lipstick products.
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Tajmeeli used Google search data to determine which brands had the largest increase in searches during 2021. The top five beauty brands with the highest number of in-demand products were Estee Lauder (13), Charlotte Tilbury (11), and a three-way tie among Smashbox, Clinique and MAC (10 each).
The study is available at tajmeeli.com.