Tattooed skin is often overlooked within the skin care industry, coming behind other skin care needs like dryness, eczema, and aging. But tattooed skin remains an untapped market for skin care products. With 6.6 million Australians having tattoos, and 39% of Gen Z having one, there is a clear need for a product that accommodates the unique challenges of having tattoos. Skingraphica, founded by Mat Baxter and artist Mikael Ramgard, is addressing that need.
Most skin care, designed for skin without tattoos, is not designed for the altered structure and pigments associated with tattooed skin. Ingredients like strong resurfacing acids, high-strength retinoids and harsh peels can accelerate cell turnover, blurring or muting of the tattoo color. Skingraphica’s products use targeted, stage-specific formulations to avoid ink-compromising actives. Their products also address the full lifecycle of a tattoo, using a custom-built AI engine to generate the best in-class formulas for skin art.
The brand’s core products include:
- Prime: A lightweight serum with ceramides, ectoin and panthenol to hydrate and protect the skin barrier before a tattoo.
- Lock: A cream that supports newly tattooed skin by securing pigment, restoring barrier lipids and reducing discomfort with ingredients like centella triterpenes and squalane.
- Shield: This daily moisturiser uses the TattooGuard UV-Defence System to protect against UV, blue light and pollution to slow pigment fading.
- Lume: A breakthrough dual-action formula infused with light-diffusing agents, gentle renewing actives and nourishing emollients. It smooths and conditions skin without compromising pigment and is especially beneficial for tattoos five years or older, helping them appear more luminous and vivid.
Skingraphica bridges artistry and science to represent a new category of tattoo dematology, highlighting an ever-evolving need for personalized, innovative skin care ready to meet skin of all kinds.
