Gen Z comprises about 2.56 billion individuals, worldwide, and makes up about 40% of U.S. consumers. In addition, 97% find shopping inspiration on social media. It's no surprise, then, that Gen Z is the obsession of many new and existing beauty brands in 2022.
Stelmaszczyk's talk will provide a state of the industry overview and outline the Gen Z consumer mindset amid this milieu.
In addition, she will decode the keys to winning over Gen Z shoppers, from sustainability and cruelty-free stances to ingredient-first beauty and gender fluidity and beyond.
Stelmaszczyk specializes in beauty and fashion. Based in Chicago, she helps clients make informed business decisions by providing insights on changes in consumer behavior, innovation, competitive landscapes and growth opportunities in the United States.
In addition to regularly contributing to Passport, Euromonitor’s syndicated research offering, Olivia is utilizing her background in research and sociology to produce content for everchanging trends in the beauty and fashion space. Prior to joining Euromonitor, Olivia received her bachelor’s degree from Northwestern University in Illinois.