NIQ: Press-on Nail Sales to Outpace Traditional Polishes in 2023

May 10th, 2023
According to NIQ, projected sales in 2024 have artificial nails outselling traditional nail polish by $81 million.
According to NIQ, projected sales in 2024 have artificial nails outselling traditional nail polish by $81 million.

Press-on nail sales have made a comeback.

In 2019, Spate reported that press-on nails had increased by 103% in the past two years and predicted that interest in artificial nails would increase significantly in the following 12 months. 

NIQ has now released a report that predicts artificial nail sales will outpace those of traditional polishes in 2023 for the first time.

Consumer nail searches have shown the following:

  •  BIAB nails (+364.3% year-over-year)
  •  Poly nail gel (+105.0% year-over-year)
  • Semi-cured gel strips (+76.0% year-over-year)

According to NIQ, projected sales in 2024 have artificial nails outselling traditional nail polish by $81 million.

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