Sponsored

New Report Unveils the Top-performing Beauty Brands in DTC and TikTok Shop

Jul 15th, 2025

Which brands are dominating TikTok Shop? A new report has some answers, plus an analysis of success in digital sales.

Which brands are dominating TikTok Shop? A new report has some answers, plus an analysis of success in digital sales.

Ron Lach at Pexels

Charm.IO has released a new report spotlighting the fastest-growing DTC beauty brands and top-selling products on U.S. TikTok Shop for Q1 2025. The report provides key insights to help beauty retailers maximize sales by optimizing their assortments with trending brands and products. Dive into the details to discover the hottest beauty trends driving consumer demand this quarter.

Register now to download the full report.

Peptid4® B-Like: Sustainable and effective wrinkle-reducing peptide

Peptid4® B-Like: Sustainable and effective wrinkle-reducing peptide

Peptid4® B-Like is a biomimetic tetrapeptide that reduces expression wrinkles by modulating muscle contraction, similar to botulinum toxin. With 99.86% natural origin content, it offers effective, sustainable performance aligned with Green Chemistry.

Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.

What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.

Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.

Adobe Stock 214709878

Insider Insights: How Are Beauty Industry Leaders Navigating Tariff Uncertainty?

The beauty industry is adapting to shifting tariffs by reevaluating supply chains, sourcing strategies and product development, while prioritizing flexibility, innovation and maintaining product quality.

Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.

Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]

Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.

'Latinas in Beauty is a 501(c)(3) nonprofit dedicated to advancing Latina representation and equity across the beauty industry—from founders to C-suite professionals,' says Perez.

Latinas in Beauty: Advancing Equity and Representation in the Beauty Industry

"Despite spending over $12 billion in 2024 and outspending peers by 30% on beauty products, Latinas represent less than 1% of C-suite leadership in beauty and founders receive less than 0.04% in funding," Perez explains.

Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.

US Consumers Embrace Beauty in Uncertain Q1 2025

Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.

Photo caption Tariffs are transforming global trade. Businesses must adapt to rising costs, shifting demand, and evolving competitive dynamics to stay resilient.

Tariffs and Their Impact on the Beauty Industry

Discover how rising tariffs are reshaping global trade and business strategies. Learn about cost impacts, demand shifts, and key strategies to navigate and thrive in an uncertain trade landscape.

Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.

Can Clean Brands Survive the Rise of Clinical Beauty?

While clinical brands focus on concrete claims, benefits and evidence, clean beauty has always struggled from a lack of universal definitions, per a new Circana analysis.

Influencer and doctor beauty brands are among the top prospects for investments in 2025.

The Next 12-18 Months in Beauty and Personal Care Transactions: a Critical Window for Action

With portfolio realignments accelerating and valuations resetting, the next 12 to 18 months present a critical window for action, per Kearney.

Coty is leaning into TikTok Shop, Amazon, fragrance and more as part of a fiscal 2026 turnaround strategy.

Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales

While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.

Lighting, cropping and other techniques can, intentionally or not, manipulate the appearance of efficacy in clinical testing.

The Misleading Beauty Befores and Afters That Even the Pros Miss

There are many variables that can and should be controlled, and good studios will always provide both a full-face image and close crops.