Consumers & Markets

This year takes a deep dive into the beauty landscape, tracking social growth, engagement and search demand to reveal which brands are leading the conversation.
Cosmetify's 2025 Q3 Index Ranks Huda Beauty and Kylie Cosmetics as Top Beauty Brands
In Q3 2025, Huda Beauty continues its reign at the top of the leaderboard, while Kylie Cosmetics storms onto the Index as a new entry in second place.
Dec 23rd, 2025
Beautiful Asian Woman Influencer Ring Light Makeup Adobe Stock 1693517146
How K-Beauty Conquered 2025 Through TikTok Shop and Product Innovation
From layered scents to theme-inspired nails and eye makeup, these four trends are expected to drive momentum across beauty.
Scent Stacking to Glitchy Glam: Pinterest Predicts Cosmetic and Fragrance Trends for 2026
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Spending on necessities like food continues to take priority, and elevated prices are eroding the consumer’s discretionary spending ability.
BFCM Week Sees 2% Dollar and 5% Unit Decline from 2024
Per a report by Circana, November retail sales remained steady, but critical holiday shopping weeks lacked momentum.
Dec 18th, 2025
Unica's Triple-Mix Bottle: Effortless Dispensing for Multi-Formula Products
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Unica's Triple-Mix Bottle: Effortless Dispensing for Multi-Formula Products
Unica Packaging’s Triple-Mix Bottle is a new three-chamber packaging designed to simplify the delivery of complex multi-formula products. The Triple-Mix Bottle uses a unique single pump design that ensures effortless dispensing of your multi-formula product.
Nov 4th, 2025
Brands should consider how virality can become a strategy and how discovery-driven content can strengthen brand curiosity and engagement.
Top 10 Beauty Brands Across Categories According to Spate
Beauty brands that saw the most significant change in popularity in 2025 span K-beauty leaders like Medicube and Dr. Melaxin, fast-rising hair brands such as Based Bodyworks, Wavytalk and Tymo and trend-driven brands like Rhode Skin and Sacheu Beauty.
Dec 17th, 2025
Beauty is experiencing a clear shift in how young people approach beauty.
The Beauty Contract: What's Fueling the Top 10 Gen Z Brands and Products?
Insight platform [cafeteria] listened to 2,100+ of its teen and Gen Z users to curate 335 hours of insights about 270+ beauty brands and behaviors to find what's driving these next-gen shoppers.
Dec 16th, 2025
In October 2025, L'Oreal's nabbed the license for Gucci beauty products from Coty, via the acquisition of Kering's beauty holdings.
Leadership Shake-Up at Coty: CEO Sue Nabi and JAB Chairman Peter Harf Reportedly Set to Depart
Nabi, a L'Oreal veteran, joined Coty in June 2020.
Dec 15th, 2025
According to Danielle Louise, beauty expert at Fresha, the global data points to one clear pattern: “Warm, sweet, comfort-driven fragrances—vanilla, caramel, marshmallow, amber—are dominating every market. These scents feel nostalgic, they last for hours and they’re incredibly wearable. Celebrity brands are tapping into that shift perfectly.”
Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield
Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”
Dec 10th, 2025
The transaction will be funded with L’Oréal’s available cash and credit lines. Closing is expected by Q1-2026 and remains subject to customary regulatory approvals.
L’Oreal Groupe Makes Additional 10% Stake in Galderma Group AG
The transaction brings L’Oréal ownership of Galderma’s share capital to 20%.
Dec 8th, 2025
In 2025, Circana expects that Q4 prestige fragrance sales will post low single-digit growth and once again exceed $4 billion in the U.S.
2025 Holiday Spending Predictions On Par with Last Year, While Beauty Finds Steady Growth
Circana has released its 2025 U.S. Holiday Purchase Intentions report, revealing what's fueling this year's holiday retail spending with additional key insights on how fragrance will fare.
Dec 5th, 2025
Notable is the revised fiscal guidance for 2025, where prior net sales were at $12.0 billion to $12.1 billion. Net sales have been adjusted to reflect their growth at approximately $12.3 billion.
Ulta Beauty's Steady Momentum: Company Sees $2.9B in Net Sales for Q3
Ulta Beauty has released its Q3 and nine-month results for 2025, showing steady momentum as the company begins to execute its Ulta Beauty Unleashed Strategy.
Dec 5th, 2025
For the total season between November 1 and November 28, Adobe reports $123.17 billion spent, a 7.2% increase YOY. For mobile spending, Adobe reports $65.5 billion, a 7.1% increase YOY, and for BNPL, a total of $9.0 billion, representing an 8.6% increase YOY.
770% Increase in AI-Driven Traffic and BNPL Mobile Payment Options Drive Holiday Season Spending
Adobe has released its 2025 holiday shopping data, highlighting the rise of mobile spending, BNPL shopping methods and the rapid acceleration of AI-driven traffic.
Dec 1st, 2025
Milk Makeup continued to grow its consumption in the United States but faced a more challenging comparison against last year’s exceptionally successful launches.
Waldencast Announces $66.8M in Net Revenue in Q2 2025
Waldencast reports $66.8 million in net revenue for Q2 2025 and $132.3 million in net revenue for H1 2025, highlighting the performance of Obagi Medical and Milk Makeup.
Nov 26th, 2025