“Look Back, Look Ahead, Look Within” Conference @ Cosmoprof NA

Jul 18th, 2010
Jul 18th, 2010
A panel, moderated by GCI editor Jeff Falk, will look at how consumer perception of exclusivity, luxury and well-being are changing the shape of the beauty industry. Further, the new opportunities that can be found through a focus on lifestyle, functional benefits and value will be explored, with a concentration on how and why brand owners must reconsider marketing strategies and focus on establishing a greater emotional bond through more personalized marketing and brand awareness.