Marketing Beauty to the Hispanic Consumer

As part of CEW's Women & Men in Beauty Series, Graciela Eleta, senior vice president, client development group (CDG), Univision Communications; Linda Levy, vice president, merchandise marketing for cosmetics and fragrances, Macy’s; and Alexandra Vegas, director of the multicultural business development organization, Procter & Gamble discuss proven strategies—and challenges—in reaching Hispanic consumers, a crucial, fast-growing consumer group.