CEW GLOBAL TREND REPORTS - Re-Coding Luxury: New Consumer Expectations

Apr 19th, 2016
Apr 19th, 2016
Beyond mere status-consciousness, today’s luxury consumer may be driven by a desire for authenticity, an assurance of enviro-sensitivity, or even the promise of emotional uplift. Now, any brand competing in the luxury space has to learn some new truths about this increasingly complex, multi-dimensional market segment in order to position its products and services for success. At this event, The Future Laboratory’s EVP, Global Business Director Claire Hobson will present the ‘5 Stages of Luxury’, helping brands identify their current stage and opportunities to connect more deeply with luxury consumers. Shiseido Americas President & CEO Marc Rey will discuss the evolving trends that are redefining luxury and what this means for brands in terms of product development, innovation, service, channel and experience.