Los Angeles, CA, USA
California
North America
Hear the inspiring stories of two beauty industry entrepreneurs who, by understanding and responding to consumer needs and the demands of science, developed unique and rapidly growing brands. Learn about the keys to success for both MDSolarSciences and Coola, two diverse brands—one found primarily the physician/medical spa channel, and the other with strong spa and resort acceptance. Robert J. Friedman, MD, chairman and founder of MDSolarSciences, and Chris Birchby, founder and CEO of Coola Sun Care, will discuss sun protection and anti-aging ingredients, as well as innovations, challenges and market trends in the OTC sun care category.