Cosmoprof North America (CPNA) has partnered with The Professional Beauty Association (PBA) to bring back businessman, TV personality and Dallas Mavericks owner Mark Cuban during PBA Beauty Week hosted by CPNA. After keynoting in 2014, Cuban's specific role in the 2015 event has not been announced.
“Mark is a passionate business man with a massive amount of success, yet he remains an approachable and genuine advocate for all entrepreneurs,” said Scott Buchanan, chairman of PBA. “We’re pleased to present business owners with a glimpse into the mind of a leading entrepreneur and know that the takeaway for all attendees will serve as an invaluable tool as they continue to write their brand stories.”
Mark Cuban first participated at Cosmoprof during the 2014 event, in which he served as a keynote speaker for the PBA Business Forum. In his presentation, he challenged brand owners to up their game in striving for success, remarking “you have to know your competition, be prepared and understand your industry better than anyone else.”
“Before I was 'Mark Cuban successful entrepreneur,' I was 'Mark Cuban aspiring entrepreneur,'” said Cuban. “The steps a business owner takes in the growth phase are crucial to success and it was important to me to share the lessons that I’ve learned through both winning and losing in the business world.”
“The business of beauty is always evolving, and we are constantly brainstorming new programs for our event that will make an impact with brands and retailers alike,” said Daniela Ciocan, marketing director, CPNA. “We’re thrilled to have Mark on board, and can't wait to unveil how his participation will change the game for Cosmoprof North America and PBA Beauty Week.”
Cosmoprof North America will be held July 12–14, 2015, at Mandalay Bay Convention Center in Las Vegas.