“Every crisis we face on the business and on the personal front is an opportunity as well as a threat," noted Roisin Donnelly, corporate marketing director, P&G; CEW (UK) chairman, prior to the event. "It is an opportunity to re-invent your brand, to re-invent your company and to re-invent yourself. It is an opportunity to focus on your strengths.”
In a spirited, lively and sometimes funny debate each member of the panel fielded questions such as:
- Will the new austerity spell trouble for the beauty industry?
- What are the opportunities to start a new beauty venture in the current climate?
- How will the face of retail change for the beauty industry?
- Is there room for more beauty brands in a very crowded market?
The overall impression of many of those in attendance was that the impact of the economic downturn was not having as bad of an impact on the beauty industry as some other consumer categories. Each of the speakers was very upbeat about their business and the outlook for 2009.
CEW (UK)’s next events is the Mentoring Series (March 27, 2009), featuring Judy Deuchar, director of merchandising, QVC UK.