UK-based beauty product business Montagne Jeunesse is helping everyday consumers ditch chemical-filled products and switch to plant-based alternatives.
For some, “clean” can be a vague, hard-to-pin-down term. To others, it is simple transparent products that can be used by as many people as possible. As consumers continue to scrutinize what is in the products they put on their skin, zero-irritants will likely become the new standard of natural beauty.
“By harnessing the power of natural ingredients, you can maximize the seasonal support your skin requires,” said Montagne Jeunesse’s Head of Labs, David English. “We are committed to making safe, clean products that deliver real results, free of ingredients linked to harmful health effects. Beyond that, we care for the environment, prioritizing ethically sourced ingredients, non-animal origin and cruelty-free. We use sustainable or renewable bio-based sources wherever possible.”
This wave of conscious consumerism has pushed the organic beauty and well-being market to an all-time high, with millennials and Gen Zs leading the way, supercharged by celebrity-endorsed brands like Jessica Alba’s The Honest Company and Brad Pitt’s Indie clean beauty brand, Le Domaine.
As recently as March, the EU added 23 new cosmetic ingredients to Annex II, a now 1,680-strong list of prohibited cosmetics ingredients across the EU region. Coupled with the 32,000 products in 71 countries that now carry the COSMOS ORGANIC or COSMOS NATURAL signature, the direction of travel is crystal clear: brands must reduce their effect on the planet.
At the core of this beauty regimen, clean beauty focuses on returning to the basics, prioritizing natural ingredients; active plant-based ingredients over chemical ones to improve your skin’s appearance and health. This new era of clean beauty promises no nasties and a chemical-free, non-toxic skin care regimen.
Many products promise radiance, illumination, hydration, brightening and perfecting. But how can we know that a beauty brand has our back regarding anti-animal testing, packaging and ingredients? Can you divide beauty products into good and bad, clean and dirty, and toxic and non-toxic?
This new ecosystem is reshaping innovation and propelling brands to stay ahead of the curve when it comes to being the most compelling to the Gen Z-aged consumer and up.
As tempting as it can be to purge your bathroom vanity, transitioning to clean beauty is a process that takes time. Invest in products that fit your skin, hair, and body by swapping out one product at a time.
“Your skin has to adjust to a new set of formulas,” added English. “So be patient and pay close attention to how your complexion looks and feels when you feed it with new nutrients and ingredients. It’s also worth remembering that each skin care routine is as unique as the person following it. People have different skin types and needs, so there’s no one-size-fits-all answer. Be patient and get to know your skin .”
The world of natural skin care can be incredibly confusing. Dozens of brands label their products “non-toxic,” “green,” and “clean,” but those terms don’t mean anything if they’re not regulated. That’s not to say everything you see on your favorite product label is a lie. It just means that as a consumer, you need to do your research on buying natural and organic skin care.
Beauty should be fun, not a thesis-level research project owing to high consumer mistrust, so Montagne Jeunesse does the work for you.
On any given day, a person will lather, rub, and spray ten or more items on their body. And the one thing we can control is the products we put on our skin.
As a trusted brand, we work closely with third-party certification agencies (like the USDA, COSMOS and ECOCERT) to ensure that every single ingredient is safe for your skin and the planet.
Think about teaching your skin to be itself. Your face (and conscience) will feel really, really good.
Discover all the natural goodness in our luscious 7th Heaven range or explore our Earth Kiss story, which isn’t merely about our 100% vegan, eco-ethical, cruelty-free skin care solutions, or a holistic approach, ethical standards, and complete absence of GMO’s.
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