
The now independent Huda Beauty "looks forward to an exciting future of bold product launches, deeper community engagement and continued industry disruption," according to an official announcement.Huda Beauty
(Current brands backed by TSG include Hempz and Summer Fridays.)
The move comes just a few months after Huda Beauty sold its ownership in KAYALI, a fragrance business founded by Huda and Mona Kattan in 2018. KAYALI has since operated as an independent company.
The now independent Huda Beauty "looks forward to an exciting future of bold product launches, deeper community engagement and continued industry disruption," according to an official announcement.
Kattan will continue to lead the brand with her husband, Christopher Goncalo, who serves as co-CEO, and her sister, Alya Kattan, who oversees social strategy.
"Taking back full ownership of Huda Beauty is a deeply very important moment for me," said Kattan. "It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I'm more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way."