Acne isn’t simply a skin condition for adolescents; it can happen at any stage of life. Researchers estimate that it affects more than 94%[1] of the global population across genders and all ethnic backgrounds, making it one of the top 10 most prevalent diseases worldwide.
Regardless of when it occurs, acne can have a significant impact on an individual’s physical and mental well-being where both discomfort and stigma around the condition can lead to depression and anxiety, low self-esteem, poor self-image, and a sense of loneliness[2].
In the last two decades, consumers’ expectations towards skin and acne care have evolved. Old solutions no longer resonate. Consumers are looking for innovation; new formulas and new textures; more convenient multifunctional products; natural solutions and easier skin care regimes.
As we rethink acne across generations and demographics, the most successful brands will be the ones who can not only create skin relief but who offer excitement, nourishing self-care rituals and even bring joy.
Understanding the unique context in which each individual faces acne helps understand the impact of the condition, both physically, and emotionally. By considering these individual situations and layering them with broader trends, brands have an opportunity to reinvent how they approach acne treatment. Acne treatment in the future will need to make people feel “seen” and understood.
By combining large consumer data analysis and formulation expertise, All Clear: acne reimagined was designed by Vantage to help individuals with acne at every stage of their lives, with a focus on skin health and an understanding of the mental impact of acne. The new collection comprises 7 new outstanding formulations aligned with modern consumers’ expectations.
Disclaimer:
The above paid-for content was produced by and posted on behalf of the Sponsor. Content provided is generated solely by the Sponsor or its affiliates, and it is the Sponsor’s responsibility for the accuracy, completeness and validity of all information included. Global Cosmetic Industry takes steps to ensure that you will not confuse sponsored content with content produced by Global Cosmetic Industry and governed by its editorial policy.
