KCON LA 2025 isn’t just about the music—it’s also a showcase for K-beauty's boom, with top retailers and brands presenting immersive activations that blend innovation, culture and skin care expertise.
The celebration of Korean culture, music, and entertainment takes place from August 1–3 at the Los Angeles Convention Center. The musical lineup includes performances by IVE, P1Harmony, Jackson Wang, Monsta X and NCT 127.
Olive Young Brings K-Beauty to KCON LA Ahead of US Expansion
Olive Young, South Korea’s top beauty and wellness retailer, returns as the title sponsor. As the company prepares to open its first U.S. store in Los Angeles in 2026, KCON LA marks a key moment in introducing its K-beauty philosophy to North America.
Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones. Attendees can explore key skin care categories such as serums, sunscreens and sheet masks, and get hands-on with the brand’s "Beauty Box" starter kit featuring marquee K-beauty products.
CosRX Brings Giveaways, Exclusive Samples and K-Beauty Highlights to KCON LA 2025
CosRX will spotlight its newly launched Peptide-132 Damage Repair line and a glow-themed photo zone for attendees to capture their best K-beauty moments. CosRX
CosRX will also spotlight its newly launched Peptide-132 Damage Repair line and a glow-themed photo zone for attendees to capture their best K-beauty moments.
"KCON LA 2025 is all about connection–with music, culture and each other," said a CosRX spokesperson. "We're so excited to meet our community in person and celebrate K-Beauty together. Whether you're a longtime fan or discovering CosRX for the first time, we've created a booth experience that's fun, engaging and glow-inducing from the inside out."
