PR Mixer and Pack
PR Mixer & Pack, a designer, developer and manufacturer of private label perfumes, recently showcased its latest innovations at Beauty Istanbul. The fair provided a platform for the company to share its advancements in design, development, materials, manufacturing and industrialization of perfume projects.
Participating in the "Beauty from Spain" pavilion, PR Mixer & Pack highlighted its use of mixed reality, AI, RFID coding tunnels and machine vision cameras in its production processes. This aligns with the brand’s 3-year strategic growth and internationalization plan.
The brand plans to continue its participation at upcoming fairs, including Beauty World Middle East in Dubai and Cosmoprof Miami.