Bio-based Beauty: Reconciling Natural & Sustainable Innovation *COMING SOON*

The pursuit of natural formulations has sometimes had unintended consequences, including mass deforestation and negative carbon impacts. What are responsible brands to do?
The pursuit of natural formulations has sometimes had unintended consequences, including mass deforestation and negative carbon impacts. What are responsible brands to do?
Natalia at Adobe Stock

➡️Register for live or on-demand access to our upcoming briefing, "Bio-based Beauty: Versatile, Sustainable Ingredients for New Innovation."

The bio-based beauty market was estimated to total $7.4 billion in 2022, per BCC Research, which is expected to grow to $10.5 billion by 2027. 

In addition to the sustainability benefits, bio-based beauty is particularly attractive to Gen Z and millennial consumers. 

But the transition to truly responsible bio-based beauty can be difficult. In particular, doing the right thing in today's complex beauty supply chain can be challenging.

The pursuit of natural formulations has sometimes had unintended consequences, including mass deforestation and negative carbon impacts. Not to mention seasonal/cyclical natural ingredient sourcing issues and regional political crises impacting supply chains.

What are environmentally conscience and sustainable brands to do?

🌿During "Bio-based Beauty: Versatile, Sustainable Ingredients for New Innovation," a free sustainable ingredient briefing taking place Tuesday, June 4, 2024, 9:30 a.m. Central daylight time, Julian Barnes, Ph.D., principal science expert, Shell Global Solutions International B.V., will discuss bio-based innovations brands can tap to meet their eco-ethical goals and answer consumer demands.🌿

💡Barnes will also discuss ingredients’ compliance with various certifications—including Safer Choice, Eco-Label, etc.—supporting key sustainability claims in the beauty marketplace, which may give brands a competitive edge.

💡Furthermore, Barnes will host a live Q&A following his briefing, allowing brands, formulators, distributors, marketers and their innovation partners to get their sustainable innovation questions answered.

💡This session will be a must-attend for any beauty or personal care brand seeking to strategically boost their sustainability profile with safe, reliable, ethically sourced and efficacious ingredients that offer winning marketing claims.

Key takeaways:

  • Current supply chain challenges for naturals
  • Bio-based innovation opportunities
  • Key certifications for brands and marketers
  • How to get the bio-based journey started

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