As the global environmental issue of banning microbeads gains traction, Comité International d’Esthétique et de Cosmétologie (CIDESCO) has called on its global membership of beauty centers to replace their skin care products containing microbeads with safer and more eco-friendly alternatives.
“Plastic pollution has become a man-made global catastrophe," said CIDESCO's president, Anna-Cari Gund. "As a worldwide organization, we know that together our members can make a difference in helping to prevent this situation getting worse. We have therefore issued an appeal to all our members to review the products they are using and where necessary swap the products containing microbeads with safe alternatives.”
BBMG studies show that aspirationals and advocates combined account for 65% of consumers, so it is no surprise that socially responsible brands are outperforming the rest. Several multinational giants have already eliminated or have announced plans to eliminate microbeads from their products such as Unilever, Procter & Gamble, Johnson & Johnson, Beiersdorf, Colgate-Palmolive and L'Oréal.
Read more about the microbead ban and eco-friendly alternatives on GCI's affiliate site Cosmetics & Toiletries.