[update] Ashland Relaunches Clearhance Conditioning Polymer


ClearHance C (INCI: Cassia Hydroxypropyltrimonium Chloride) is a nature-derived polymer that imparts conditioning functionality and enhanced foam to clear and transparent shampoos, conditioners, body washes and liquid soaps.

Growing in popularity with consumers, clear rinse-off products denote purity and mildness and consumers expect these products to provide the same level of conditioning as in opaque, pearlescent systems.

See related: Clear Cleansing Polymer Launched for Conditioning

“Until now, competitive conditioning polymers had to balance between conditioning and clarity, with most sacrificing some level of performance to deliver one of these attributes," said Penny Antonopoulos, global director of marketing, hair care. "Today, when compared with functional equivalents, ClearHance C polymer offers formulators an exceptional solution to enhance rinse-off systems and deliver perceivable results.”

Newly updated, ClearHance C now offers increased foam while maintaining high clarity in rinse-off systems.
The clear conditioning polymer is a two-step modified cassia gum. Due to its natural-based backbone, the ingredient delivers a naturalness level of 70% according to ISO 16128. It provides formulation flexibility delivering strong performance benefits from both sulfate-based and sulfate-free rinse-off systems. 

For more information, visit the Ashland website.

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