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Glamsquad and CVS Team Up for BeautyIRL

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Glamsquad and CVS are partnering up for the latter company’s new Beauty IRL format.

Services will include express blowouts; dry styling and braids; a 30-minute makeup refresher; eye, lip and face masks; and in some stores, manicures. Services will range from $30-$45, and the staff will consist of Glamsquad beauty pros.

The concept will launch with two service models: walk-ins and an on-demand “book in advance” digital option. The offerings will evolve based on customer response.

The collaboration will begin with four locations—two in Florida, one in Stamford, Conn., and one in Andover, Mass.—with plans to expand further in 2019.

Related: K-Beauty Arrives at CVS