Report: ASOS Considering Cult Beauty or Feelunique Acquisition

May 19th, 2021

Jeb Gleason-Allured

ASOS is exploring options to expand its beauty offerings.

ASOS is exploring options to expand its beauty offerings.

Sky News is reporting that ASOS is considering the acquisition of Cult Beauty or Feelunique. The clothing retailer, which has amassed a large array of beauty offerings, will reportedly only purchase one of the businesses.

The story explains that ASOS' "face and body product sales had grown by a record 114%" in its latest first-half financial results.

Other potential purchasers for the businesses include the acquisition-hungry THG Holdings and German-based Zalando.

Brown Girl Jane has entered Sephora.com.

Brown Girl Jane Enters Sephora

Brown Girl Jane was named the winner of the inaugural Sephora Beauty Grant in partnership with The 15 Percent Pledge earlier this year.

Ulta Beauty is facing competition from Sephora amid a wider slowdown in beauty; that said, the U.S. market is on target to grow through 2026.

Ulta Beauty Signals Slowdown in Beauty Growth

Overall U.S. market unit performance is expected to remain steady through 2026, per Circana, with some consumers shifting their spending to mass.

A new collagen era for hair care with Col-Frag remastered ™

A new collagen era for hair care with Col-Frag remastered ™

Col-Frag remastered ™ is a type I collagen fragment produced in Wild plants as biofactories through vertical farming, that provides volume, gloss and facilitates combing

The product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use, with benefits.

The Shop Men's Grooming Line Available Exclusively at Walmart

The Shop Men's Grooming Line features seven products designed for all men, addressing universal needs for skin, hair and beard.

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

Ourside Brings Conscious, Luxury Fragrance to Bergdorf Goodman: Q&A with Founder Keta Burke-Williams

Ourside will debut at Bergdorf Goodman with full sizes ($196/50 ml) of each of the brand’s scents: Dusk, Moon Dust and Nostalgia.

Le Monde Gourmand Available at Ulta Beauty

The initial assortment at Ulta Beauty will feature seven of the brand's beloved eau de parfums including fan favorites Crème Vanille, Chai Épicé, and Santal Supreme, along with their Parfums De Voyage Set.

The Estée Lauder Companies Debuts Clinique on Amazon Premium Beauty

The Clinique storefront will feature information on formulations and clinical testing, product comparisons and regimen recommendations, per the brand, as well as its new Clinique Skin Analysis tool, an interactive questionnaire.

Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.

UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO

The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.

Haus Labs by Lady Gaga launched in the U.K. in 2023.

Haus Labs by Lady Gaga Expands into Europe Exclusively in Sephora

The full product line—featuring 125 products across nine categories in color and complexion—will be available in Europe.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."