Ibiza — This summer, Lookfantastic, a major Europe-based online premium beauty retailer, is bringing its "What the SPF?!" campaign to the White Isle. In partnership with the Mondrian Ibiza hotel, Lookfantastic aims to create an elevated summer experience designed to make beauty discovery, sun care and holiday self-care effortless.
Related: Axe Brings Fine Fragrance to the World's Biggest Cultural Moment
This collaboration places Lookfantastic's expertise in beauty and sun care in front of Mondrian Ibiza’s iconic setting, reimagining opportunities for curated beauty and sun care product discovery.
From poolside SPF essentials to an exclusive beauty edit available in selected suites, Lookfantastic is aligning sought-after names in beauty directly with the holiday experience.
At the heart of the collaboration is Lancaster, one of LOOKFANTASTIC’s trusted suncare brands, renowned for its expertise in sun protection and skin health. Throughout the summer, guests relaxing poolside at Mondrian Ibiza will be able to discover complimentary Lancaster SPF samples, making it easier to incorporate effective sun protection into their holiday routine.
Fulfilling the immersion of this lifestyle-type collaboration, postcards will be distributed throughout the hotel, sharing more about the partnership and highlighting the curated SPF picks available to guests. As an added benefit, guests will be given a special discount code to help them continue their summer skincare routine beyond their stay.
For the remainder of the summer season, guests staying three nights or more in selected Mondrian Ibiza suites will also receive an exclusive Lookfantastic beauty edit, featuring a curated selection of beauty favourites chosen to complement a summer escape. Top-tier loyalty customers will receive an exclusive offer for Mondrian Ibiza. The exclusive Lookfantastic code unlocks 20% off stays throughout 2026 and 15% off stays in 2027, which includes breakfast and flexible cancellations.
The partnership builds on Lookfantastic's ongoing commitment to making beauty expertise and essential sun care more accessible alongside the British Beauty Council. As part of its annual What the SPF?! initiative, Lookfantastic has spent the last three years helping to offset the additional cost of sun protection, offering a 20% saving across selected SPF products and reinforcing the importance of daily SPF as a non-negotiable step in every skincare routine.
“We’re delighted to partner with Mondrian Ibiza to bring LOOKFANTASTIC’s beauty expertise, alongside access to expert-led sun care, to such an iconic summer destination," says Keely Gough, Managing Director at Lookfantastic, "We know that SPF is an essential part of any skincare routine, but we also know that it can be easy to overlook when you’re on holiday. This collaboration allows us to meet customers in a real-life moment, making sun care and beauty discovery an effortless part of their summer experience.”
This experiential collaboration continues a trend of beauty brands and retailers finding new ways to connect with consumers with products that meet them in the moment.
