gci

Current Issue cover

The Top Beauty Retailers and Brands Among Teens

Contact Author
Close
Fill out my online form.
Two teenage girls smiling in front of red background

Piper Jaffray has released its 38th Semi-annual Taking Stock with Teens Survey, Fall 2019

According to Piper Jaffray, 9,500 teens were surveyed (average age: 15.8 years old) in 42 U.S. states to find out where these young consumers shop and what they buy. Of the respondents, 54% were male, 45% were female and 2% were non-binary. The average household income was $65,400. 

Top Beauty Destinations

  1. Ulta: 38%
  2. Sephora: 26%
  3. Walmart: 8%
  4. Target: 7%
  5. Amazon: 5%

Top Cosmetics Brands

  1. Tarte: 13%
  2. Too Faced: 9%
  3. Maybelline: 7%
  4. e.l.f.: 6%
  5. Morphe: 6%

Top Skin Care Brands

  1. Neutrogena: 18%
  2. Mario Badescu: 8%
  3. Clean & Clear: 8%
  4. Cetaphil: 6%
  5. Clinique: 5%

Top Social Media Engagement

  1. Instagram: 85%
  2. Snapchat: 81%
  3. Twitter: 40%
  4. Facebook: 31%
  5. Pinterest: 25%

Top Video Consumption

  1. YouTube: 37%
  2. Netflix: 35%
  3. Cable: 12%
  4. Hulu: 7%
  5. Amazon Prime: 3%
  6. Other streaming services: 5%