Sukoshi Expands to NYC, Expanding Its Retail Reach in the Asian Beauty Landscape

The retailer features more than 200 Asian beauty brands and positions itself as a brand accelerator, helping niche beauty brands grow into nationwide favorites.SukoshiNew York City is about to welcome the largest Asian beauty store in the city, as Sukoshi, a North American Asian beauty retailer, prepares to open its newest location on the Upper East Side. Set for September 2025, the store will be located at 1542 Third Ave, between 86th and 87th Streets, offering an immersive beauty retail experience. Founded in 2018, Sukoshi's new NYC store will mark the brand’s 15th location, with plans to surpass 20 stores by the end of the year.  By 2026, Sukoshi plans to add 40 more stores.

The retail push comes amid a boom in K-beauty, as well as increased interest from Asian beauty brands more broadly.

Sukoshi’s rapid growth is driven by advanced skin care consultations, exclusive product launches and innovative retail concepts. The retailer features more than 200 Asian beauty brands and positions itself as a brand accelerator, helping niche beauty brands grow into nationwide favorites.

Sukoshi’s rapid growth is driven by advanced skin care consultations, exclusive product launches and innovative retail concepts. SukoshiIn 2025, Sukoshi will exclusively debut two beauty brands, Red Chamber and Girlcult, in North America. By partnering with Sukoshi, brands gain access to premium retail spaces, influencer collaborations, pop-up events and North American distribution.

As part of its expansion, Sukoshi is opening new stores at Lenox Square, Aventura Mall, King of Prussia, and Bellevue Square, strengthening its presence in some of the top U.S. shopping destinations.

“Asian beauty isn’t a passing wave, it is shaping the future of skin care and cosmetics,” says Linda Dang, CEO of Sukoshi. “Our role is to champion the brands setting that standard and to create spaces where discovery and education make beauty more meaningful for every customer.”