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What Brands Should Take Away From Kearney 2027 Beauty Outlook Report
Kearney 2027 beauty outlook report analyzes top trends that will shape the future of the beauty market, evolving customer demand and loyalty, and the continuing shift from brand- controlled communication to advocates and AI.
Featured
Hair Care
The Doctor Is In: Assessing Physician-Backed Skin, Hair and Nail Care Brands
Sponsored
Ethereal Shades by Lumson: one bottle, endless possibilities
Through Ethereal Shades, Lumson demonstrates how its in-house expertise in packaging development and decoration can unlock new creative possibilities, transforming a single packaging platform into multiple brand expressions.
Read the latest issue
October/November 2026
Top Headlines
News
L’Oréal Accelerates Growth in Q3 as Premium Hair Care, Skin Care and Emerging Markets Power Sales
Sponsored
Ethereal Shades by Lumson: one bottle, endless possibilities
Consumers & Markets
Survey Says: Social Media Has A Say in Teen Beauty
Consumers & Markets
The GCC’s Beauty Boom Is Going Global
Latest
Sponsored
Kromboost™: Provital's Upcycled Protein Bioactive for Stronger, True Color
Upcycled barley protein bioactive that strengthens hair, deepens hydration and protects dyed color from heat damage. Up to 152% less breakage, 166% better color retention in rinse-off vs placebo. Halal, Cosmos approved, vegan. 2% dose.
Skin Care
Asia’s Beauty Blueprint: 10 Innovation Trends
From China’s biotech and Korea’s consumer creativity to Japan’s precision science, the Asian beauty ecosystem is reshaping cosmetic breakthroughs.
Bath & Body
Customer Love Isn’t Enough. This is What Investor Simran Suri Really Wants in Beauty.
Frank insights into improving investor decks, improving elevator pitches, the most overhyped and underestimated beauty concepts, and more.
Color Cosmetics
The Science Behind Cosmetic Claims: Q&A with MedPharm Experts
Cosmetic claims should be backed by science. Discover how MedPharm combines human-relevant models, formulation expertise, and clinical testing to generate robust data that supports meaningful, evidence-based product claims.
Consumers & Markets
One in Three U.S. Women Are Already Using AI for Skincare and Bodycare Advice, New Survey Finds
New Haut.AI research reveals what consumers would trust AI to help them with when it comes to body care, from choosing products and building routines to navigating increasingly complex beauty decisions
Bath & Body
Dove Men+Care and Basketball Champion Karl-Anthony Towns Team Up to Help Men Find Their Vibe with Plant-Powered Body Wash Campaign
The new campaign celebrates how fragrance transforms the everyday shower into a moment to reset, recharge and set the tone for the day ahead.
Consumers & Markets
Beauty’s D&I Progresses on the Shelf, Retreats in the C-Suite
Formal diversity and inclusion (D&I) strategies, budgets and targets have collapsed since 2023. Inevitably, what isn't measured doesn't grow.
Bath & Body
From Weight Loss to Whole-Person Beauty
As the definition of successful obesity treatment expands, a transformation-care market may emerge across pharma, beauty and consumer health.
Color Cosmetics
Align Ventures Raises $125M Fund II, Signaling Strong Investor Appetite for Next-Generation Beauty Brands
Align has also already warehoused an investment in California Naturals ahead of Fund II and recently participated in the brand's Series B round.
Consumers & Markets
What Makes a Beauty Brand Investable? Prelude Growth's Alicia Sontag Weighs In.
Skin Care
Why K-Beauty's 53% Growth Is Forcing Beauty Brands to Rethink Innovation
Ingredients such as snail mucin, Centella asiatica and PDRN demonstrate how science-backed actives can quickly transition from regional specialties to global demand.
Skin Care
The Procedure-to-Product Pipeline Is Growing: New Consumer Survey Data
Providing the proof that consumers seek will give them permission to explore the pre- and post-procedure skin care products that have piqued shoppers' interest.
