Global Cosmetic Industry
  • Log In
  • Register
  • Facebook icon
  • Twitter X icon
  • LinkedIn icon
  • Instagram icon
  • Packaging
  • Ingredients
  • Brands & Products
  • Leaders
  • Retail
  • Consumers & Markets
  • Multimedia
  • Events
  • Beauty Accelerate
Topics
  • Packaging
  • Ingredients
  • Brands & Products
  • Leaders
  • Retail
  • Consumers & Markets
  • Multimedia
  • Events
  • Beauty Accelerate
  • Polls
Magazine
  • Advisory Board
  • Past Issues
  • Product Roundup
  • Subscribe
User Tools
  • Log In
  • Register
  • Contact Us
  • Editorial Submissions
  • Advertise
  • Privacy Policy
  • Legal Terms
Facebook iconTwitter X icon LinkedIn iconInstagram icon
  1. Home
  2. Consumers & Markets

[slideshow] How Italian Brands Are Accelerating Their US Growth

Jun 1st, 2018
Jeb Gleason-Allured

Cosmetica Italia has paired up with the Italian Trade Commission to launch the Beauty Made in Italy program, which promotes Italian beauty products and brands to the US press, retailers and distributors, industry experts and consumers.

The partnership will serve as a launchpad for Italian brands entering the United States and will include a Business Incubator for brands not yet distributed in the country, a Brand Accelerator for larger, high-potential brands with some existing US distribution, and the Italian Beauty Council, which comprises industry leaders and heritage brands seeking to “guide the conversation on Italian beauty,” according to the organization.

High-performing Business Incubator participants with proven growth and commitment to the US market will be invited to join the Brand Accelerator program.

The Italian Beauty Council will include advisers such as celebrity hairstylists, makeup artists, skin care brands, digital media experts and social media influencers, US retail executives, heritage Italian beauty brands and members of the US press. The organization will offer advice drawn from well-earned knowledge and personal experience to member companies in annual roundtables, a breakfast series, corporate classroom experiences and a “Conversations in Beauty” series.

Participating companies will be able to access brand review reports, webinars, an industry resource library and become eligible to take part in promotional initiatives and events. The will also gain knowledge on the American market and consumer, as well as the country’s retail channels.

Those seeking more information on the program are asked to contact Meredith Kerekes, head of the US beauty desk at [email protected].

Interesting Stories
Is Coty eyeing a breakup? A new report says yes.
News
Coty Exploring Breakup of Its Units: Report
By decoding the hallmarks of aging, L'Oreal believes it can usher in a new era of beauty, one that focuses on root causes.
Skin Care
L'Oreal Previews the Future of Skin and Hair Longevity
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
Sponsored
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
Happy Woman At Beach Big Floppy Hat Relaxed Sun Shining Adobe Stock 346761045
Sun Care
Proposed SAFE Sunscreen Standards Act Gives U.S. Consumers New Hope for Better Sun Protection
L'Oreal continues to snap up high-performing brands in key categories.
Hair Care
Why L'Oreal is Acquiring Color Wow
Amid the review of the company, Kenvue has brought in Kirk Perry as interim CEO, succeeding Thibaut Mongon, who has also exited the company's board.
Companies
Will Kenvue Sell Beauty Brands?
Bacteria on facial and underarm sites can enhance a sense of well-being.
Skin Care
This Skin Bacteria Boosts Mood and Well-being: New Research
SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
Sponsored
SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
More in Consumers & Markets
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
Sponsored
SymFeel Quat Green®: 100% naturally derived alternative to polyquats
SymFeel Quat Green® delivers well-known efficacy of Polyquaternium-7 and Polyquaternium-10 while embracing sustainability.
Jun 18th, 2025
Adobe Stock 1229289693
Consumers & Markets
Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025
In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.
Jun 17th, 2025
Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.
Fragrance/Home
What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.
Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.
Jun 12th, 2025
Adobe Stock 214709878
Consumers & Markets
Insider Insights: How Are Beauty Industry Leaders Navigating Tariff Uncertainty?
The beauty industry is adapting to shifting tariffs by reevaluating supply chains, sourcing strategies and product development, while prioritizing flexibility, innovation and maintaining product quality.
Jun 10th, 2025
Rituals presented by those aged 7-18 featured sunscreen just 26.2% of the time, included an average of 6 products (average total cost: $168) and highlighted actives that can be irritating to young skin.
Consumers & Markets
Too Young, Too Harsh: TikTok Beauty Routines Often Irritate Young Skin [New Data]
Ingredients such as AHA turned up multiple times, per the researchers, who also found that young influencers sometimes complained on-camera of burning sensations on their skin.
Jun 9th, 2025
'Latinas in Beauty is a 501(c)(3) nonprofit dedicated to advancing Latina representation and equity across the beauty industry—from founders to C-suite professionals,' says Perez.
Consumers & Markets
Latinas in Beauty: Advancing Equity and Representation in the Beauty Industry
"Despite spending over $12 billion in 2024 and outspending peers by 30% on beauty products, Latinas represent less than 1% of C-suite leadership in beauty and founders receive less than 0.04% in funding," Perez explains.
Jun 3rd, 2025
Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.
Fragrance/Home
US Consumers Embrace Beauty in Uncertain Q1 2025
Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.
May 19th, 2025
Photo caption Tariffs are transforming global trade. Businesses must adapt to rising costs, shifting demand, and evolving competitive dynamics to stay resilient.
Consumers & Markets
Tariffs and Their Impact on the Beauty Industry
Discover how rising tariffs are reshaping global trade and business strategies. Learn about cost impacts, demand shifts, and key strategies to navigate and thrive in an uncertain trade landscape.
May 19th, 2025
Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.
Skin Care
Can Clean Brands Survive the Rise of Clinical Beauty?
While clinical brands focus on concrete claims, benefits and evidence, clean beauty has always struggled from a lack of universal definitions, per a new Circana analysis.
May 15th, 2025
Influencer and doctor beauty brands are among the top prospects for investments in 2025.
News
The Next 12-18 Months in Beauty and Personal Care Transactions: a Critical Window for Action
With portfolio realignments accelerating and valuations resetting, the next 12 to 18 months present a critical window for action, per Kearney.
May 12th, 2025
Coty is leaning into TikTok Shop, Amazon, fragrance and more as part of a fiscal 2026 turnaround strategy.
Fragrance/Home
Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales
While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.
May 6th, 2025
Global Cosmetic Industry
Facebook iconTwitter X icon LinkedIn iconInstagram icon
© 2025 Allured Business Media. All rights reserved.
  • Contact Us
  • Editorial Submissions
  • Advertise
  • Privacy Policy
  • Legal Terms
  • Site Map