Can Clean Brands Survive the Rise of Clinical Beauty?

Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.
Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.
Rido at Adobe Stock

Amid the closure of clean beauty pioneers like Juice Beauty, there are serious questions being raised about the state and future of clean beauty. One clue to its fate is revealed in a new analysis from Circana's Jennifer Famiano: clinical skin care is increasingly eclipsing clean brands. Why is that?

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